Feeling that the wait between movie releases and their DVD counterparts is getting longer? You're not alone. Here's the data:
2007 - 125 days
2008 - 133 days
2009 - 144 days
If the box office for a movie garnered a mere $10 million, then the DVD will premiere in 129 days. 2008 saw 120 days.
Why the extra time? Easter was three weeks later then in previous years. It's a seasonal thing with the industry. In addition, studios must keep theater owners happy while juggling their responsibility to retail outlets. Still surprise hits and 3D movies can take longer at the theaters and in production.
As a consumer, I find, the longer I have to wait, the less enthused about th
e product I am. Prince Caspian was released in May but the DVD waited until December. When consumers have to wait too long, forgetfulness happens.Plus dissatisfaction also increases as with Prince Caspian which had some neat features but was standard by most releases. With the first Narnia installment, extra minutes were added to the Lion, the Witch, and the Wardrobe. Prince Caspian did not see an extension in time.
Source: Variety
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